Frequently asked questions

Agentic commerce is the next evolution of online shopping where AI agents — like ChatGPT, Google Gemini, and others — browse, compare, and purchase products on behalf of consumers. Instead of a customer visiting your store directly, an AI agent discovers your catalog, evaluates your products, and completes transactions autonomously. Brainform makes your store visible and optimized for this new channel so you don't miss out on AI-driven revenue.

Brainform is an AI platform built for eCommerce. It does two things. First, it adds an AI Shopping Assistant to your store — a conversational interface that understands what your customers want in natural language, recommends the right products, and guides them to checkout. Second, it connects your catalog to the Agentic Commerce Layer, which structures your products so third-party AI agents (ChatGPT, Gemini, and others) can find, recommend, and sell your products on your behalf.

Traditional chatbots follow rigid scripts and keyword-based search misses intent. Brainform's AI actually understands what a customer means — not just what they type. If someone asks "I need a quiet coffee machine for a small kitchen under $200," Brainform parses intent, filters by noise level, dimensions, and price, and returns the best matches instantly. It handles follow-up questions, comparisons, and objections just like your best salesperson would.

The Agentic Commerce Layer is our infrastructure that makes your product catalog discoverable by AI agents. We structure your catalog data for protocols like MCP, A2A, and other emerging AI commerce standards so that when a customer asks ChatGPT "find me the best running shoes for flat feet," your products can appear in the response. Think of it as SEO for the age of AI shopping.

Most stores are live in under 10 minutes. If you're on Shopify or BigCommerce, it's a one-click connection. For other platforms, you upload a product feed (CSV or API) and paste a small script tag on your site. No developer required for standard setups.

No. Brainform's AI is grounded exclusively in your product catalog data — descriptions, specs, pricing, inventory, and any policies you provide. If a customer asks something the AI doesn't have data for, it says so honestly rather than hallucinating an answer.

No. All transactions happen through your existing checkout and payment processor. Brainform never inserts itself into the payment flow or takes a percentage of revenue. We earn through our subscription plans only.

The AI Shopping Assistant is a conversational widget that lives on your store. Customers can ask questions in plain language, get personalized product recommendations, compare options, and get answers about shipping, returns, or product specs — all without leaving the page. It draws exclusively from your product data so it never makes things up.

Currently, Brainform supports connectivity with OpenAI (ChatGPT Shopping), Google (Agent2Agent protocol), Anthropic (MCP), and other emerging agent platforms. As new AI shopping agents launch, we add support automatically — you don't need to do anything.

Brainform works with Shopify, BigCommerce, Magento, WooCommerce, and any custom-built store. We provide robust APIs and pre-built connectors so integration is straightforward regardless of your tech stack.

Yes. You control the tone of voice (professional, casual, or friendly), how detailed responses are, which products get highlighted, and the welcome message customers see. You can also define specific rules around returns, warranties, or anything else unique to your brand.

We offer flexible plans designed for businesses of all sizes, from startups testing the waters to enterprise brands at scale. Reach out to our team at hello@brainform.ai or schedule a demo through our website — we'll put together a plan that fits your needs and catalog size.

Yes. We offer a free trial so you can see the impact on your store before committing. Connect your catalog, embed the widget, and measure the results. No credit card required to start.

Brainform is built on enterprise-grade cloud infrastructure — Google Cloud and Microsoft Azure, both SOC 2 Type II certified — with encryption, strong identity management, and governance. Your product data is used solely to power your AI assistant: it is never shared with competitors or used to train general-purpose models.

Yes. Enterprise customers can choose between our managed cloud, deployment on your own cloud environment, or fully on-premise installation. Contact our team to discuss the option that fits your security and compliance requirements.

Brainform includes a real-time analytics dashboard that tracks AI-driven conversations, product recommendations, conversion rates, revenue attribution, average order value uplift, and agent traffic. You can see exactly how much revenue the AI is generating from day one.

While our core strength is eCommerce and retail, Brainform also serves real estate, travel, and healthcare with industry-specific AI solutions. Each vertical gets models fine-tuned for its unique catalog structure and customer behavior patterns.

All plans include support. Growth and Enterprise customers get priority email and dedicated account management. We also provide onboarding assistance to make sure you get the most out of the platform from the start. Reach out anytime at hello@brainform.ai.

Schedule a demo through our website or email us at hello@brainform.ai. We'll walk you through the platform, connect your catalog, and have your AI assistant live in minutes.