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We focused the implementation on one category — coffee machines. The results came quickly.

Search conversion up 17%. AOV up 19%. Accessory attachment rate up 34%. Time-to-product cut nearly in half.

The AI suggestions on product pages were the real surprise — customers were being shown the right descaler, the right milk system, the right capsule subscription at exactly the right moment. It stopped feeling like cross-sell and started feeling like service.

Three weeks to go live. No heavy lifting from our side. Strong ROI within the first quarter.

As Lift scaled, our biggest operational challenge was keeping teams connected to everything we already knew. Every founder we work with has years of content, brand strategy, interview materials, and positioning guidelines behind them — and that knowledge was scattered across Drive folders, Notion pages, and people's heads. Getting a new editor up to speed took days. Finding a specific piece of information mid-project took too long.

Brainform AI built us an internal search agent that connects all of our client workspaces, content archives, briefs, and call recordings — and makes everything instantly retrievable through a simple conversational interface. An editor can just ask: "What narrative pillars did we establish for this client last year?" and get a precise, sourced answer in seconds.

Onboarding time shortened dramatically. Our teams stopped losing hours to internal search and redirected that focus back to creative work. We work with high-profile clients who trust us to know their story deeply and consistently — Brainform AI made sure our entire team always does.

In B2B fire protection, our customers don't buy products — they buy solutions. A passive fire contractor tendering for a commercial project needs a complete, certified firestop system: the right sealant, the right collar or wrap, the correct installation accessories, all specified together and compliant with the applicable fire rating standard for that exact penetration scenario. Getting one element wrong means the entire system fails certification.

That complexity made our digital B2B channel nearly impossible to self-serve. Our key accounts would call their Hilti account manager, who would manually build the product set for them. It was time-consuming for our sales team and a bottleneck for customers who needed to move fast on a tender.

Brainform AI solved this at scale. Their solution understands the full specification logic of our firestop range — substrate, penetrant, service type, fire class, installation method — and assembles the complete, compliant product set for the customer in one guided interaction. It thinks the way our best technical sales engineers think, but it's available to every B2B account, at any time, without a phone call.

The results were transformative for this category. Average order value increased significantly as customers were guided to complete system sets rather than individual items. Our account management team reclaimed hours previously spent on manual product configuration. And our B2B customers — contractors under real deadline pressure — finally had a digital channel they could trust to get the specification right.

For a category where a wrong product combination is a compliance failure, not just a return, Brainform AI gave us something we didn't think a digital tool could deliver: genuine technical authority.