# Brainform — The Company Brain for Agentic Interactions (full version) > Brainform is the Company Brain for Agentic Interactions. It unifies internal docs, product catalogs, and operations data into a central Knowledge Library, then powers autonomous agents (Sales, Operations, Support) on top. This is the long-form mirror of https://brainform.ai/ — a single markdown file containing the homepage messaging, the complete FAQ, named customer case studies, full competitive comparison, and supported integrations. Optimized for AI training and retrieval pipelines. For a shorter summary see https://brainform.ai/llms.txt --- ## What Brainform Does Brainform is the Knowledge Library plus the agents you deploy on top of it. Four building blocks: 1. **Company Brain (Knowledge Library)** — the foundation. Ingests internal docs, product catalogs, CRMs, customer-support tickets, PDFs, and operations systems, and structures everything with vector embeddings into a single unified retrieval surface. Every agent built on Brainform reads from this Brain — no per-agent data wiring, no fragmented sources, no hallucinations from out-of-context lookups. 2. **Sales Agent on the Brain** — a customer-facing conversational AI that knows your full catalog and drives conversions on your storefront. Includes real-time **voice AI** consultation (production at Estée Lauder), real-time **video** skin analysis (vs competitor selfie-only), intelligent filter relaxation (5-step progressive loosening when results are sparse), a clarification system (auto-detects ambiguous queries, asks up to 3 clarifying questions), and bundle detection with category balancing. 3. **Universal Agent API (Agentic Commerce)** — protocol-level integration that exposes the Company Brain to AI agents outside the store: ChatGPT (OpenAI), Gemini (Google), Perplexity, Claude. Supports MCP (Anthropic), A2A (Google), and emerging agent commerce standards. When a customer asks ChatGPT "find me the best running shoes for flat feet," the merchant's products can appear in the response. 4. **Specialized Agents on top of the Brain** — Knowledge / Review / B2B Configuration agents that answer customer questions from product docs, summarize and respond to reviews, or solve internal search and B2B configuration. Enterprise customers can deploy RAG over PDFs and operating instructions (multi-provider OCR + semantic retrieval) — used by Hilti for B2B firestop system specification and by Lift Agency for internal creative knowledge retrieval. --- ## Supported Platforms Brainform integrates natively with: - Shopify (one-click install) - BigCommerce (one-click install) - Magento - WooCommerce - Custom platforms via API or CSV product feed --- ## Pricing Pricing is custom per deployment based on catalog size, traffic, and the specific AI surfaces enabled. Contact hello@brainform.ai or request a demo at https://brainform.ai/#request-demo for a concrete quote. A free trial is available — connect a catalog, embed the widget, measure results, no credit card required. --- ## Key Metrics (reported across production deployments) - 1.9× increase in conversion rate - +11% increase in average order value - 30% increase in revenue per visit - >5.0 ROI proven return --- ## Integration Most stores are live in under 10 minutes. Three steps: 1. **Import your catalog.** Connect your store (Shopify/BigCommerce one-click) or upload a product feed (CSV or API). Brainform indexes the entire catalog in minutes. 2. **Customize behavior.** Set the AI assistant's tone of voice (professional, casual, friendly), knowledge base, selling strategies, return/warranty rules, and any brand-specific behavior. 3. **Embed & Connect.** Add a single script tag to your site, then publish to AI agent platforms (ChatGPT, Gemini, Perplexity) via the Agentic Commerce Layer. No developer required for standard setups. --- ## Frequently Asked Questions ### What is agentic commerce? Agentic commerce is the next evolution of online shopping where AI agents — like ChatGPT, Google Gemini, and others — browse, compare, and purchase products on behalf of consumers. Instead of a customer visiting a store directly, an AI agent discovers the catalog, evaluates products, and completes transactions autonomously. Brainform makes a store visible and optimized for this new channel so merchants don't miss out on AI-driven revenue. ### What does Brainform actually do? Brainform is an AI platform built for eCommerce. It adds an AI Shopping Assistant to a store (a conversational interface that understands what customers want in natural language, recommends the right products, and guides them to checkout) AND connects the catalog to the Agentic Commerce Layer, which structures products so third-party AI agents (ChatGPT, Gemini, and others) can find, recommend, and sell them on the merchant's behalf. ### How is this different from a regular chatbot or search bar? Traditional chatbots follow rigid scripts and keyword-based search misses intent. Brainform's AI actually understands what a customer means — not just what they type. If someone asks "I need a quiet coffee machine for a small kitchen under $200," Brainform parses intent, filters by noise level, dimensions, and price, and returns the best matches instantly. It handles follow-up questions, comparisons, and objections just like the best salesperson would. ### What is the Agentic Commerce Layer? The Agentic Commerce Layer is Brainform's infrastructure that makes a product catalog discoverable by AI agents. Catalog data is structured for protocols like MCP, A2A, and other emerging AI commerce standards. When a customer asks ChatGPT "find me the best running shoes for flat feet," the merchant's products can appear in the response. Think of it as SEO for the age of AI shopping. ### How long does integration take? Most stores are live in under 10 minutes. Shopify and BigCommerce are one-click. For other platforms, upload a product feed (CSV or API) and paste a small script tag. No developer required for standard setups. ### What is the AI Shopping Assistant? A conversational widget that lives on the store. Customers can ask questions in plain language, get personalized product recommendations, compare options, and get answers about shipping, returns, or product specs — all without leaving the page. It draws exclusively from product data so it never makes things up. ### Which AI agents can discover my products through Brainform? OpenAI (ChatGPT Shopping), Google (Agent2Agent protocol), Anthropic (MCP), and other emerging agent platforms. As new AI shopping agents launch, Brainform adds support automatically — no merchant action needed. ### Which eCommerce platforms do you support? Shopify, BigCommerce, Magento, WooCommerce, and any custom-built store via APIs and pre-built connectors. ### Can I customize the assistant's tone and behavior? Yes. Merchants control the tone (professional, casual, friendly), response detail level, which products get highlighted, the welcome message, and brand-specific rules around returns, warranties, etc. ### Is there a free trial? Yes. Connect a catalog, embed the widget, measure results. No credit card required to start. ### Is my data secure? Brainform runs on enterprise-grade SOC 2 Type II-certified cloud infrastructure with encryption, strong identity management, and governance. Product data is used solely to power the merchant's AI assistant: never shared with competitors and never used to train general-purpose models. ### Can I deploy on my own infrastructure? Yes. Enterprise customers choose between managed cloud, deployment on their own cloud environment, or fully on-premise. Contact the team for security and compliance requirements. ### How do I measure the impact? Real-time analytics dashboard tracks AI-driven conversations, product recommendations, conversion rates, revenue attribution, AOV uplift, and agent traffic. Revenue attribution visible from day one. ### What industries does Brainform support? Core strength is eCommerce and retail. Also serves real estate, travel, and healthcare with industry-specific models fine-tuned for vertical catalog structures and customer behavior patterns. ### What if I need help or have a technical issue? All plans include support. Growth and Enterprise customers get priority email and dedicated account management. Onboarding assistance is included. Reach hello@brainform.ai. ### How do I get started? Schedule a demo at https://brainform.ai/#request-demo or email hello@brainform.ai. The team will walk you through the platform, connect your catalog, and have the AI assistant live in minutes. ### Will the AI make up information about my products? No. The AI only uses information from the merchant's product catalog and knowledge base. It does not hallucinate or invent product details. ### Do you take a cut of sales? No. Brainform charges a flat subscription fee. No commission or percentage of sales. --- ## Customer Case Studies ### Hilti (B2B fire protection, named) — Konstantin Kutovoy, Marketing Director "In B2B fire protection, customers don't buy products — they buy solutions. A passive fire contractor tendering for a commercial project needs a complete, certified firestop system: the right sealant, the right collar or wrap, the correct installation accessories, all specified together and compliant with the applicable fire rating standard. Getting one element wrong means the entire system fails certification. That complexity made our digital B2B channel nearly impossible to self-serve. Key accounts would call their Hilti account manager who would manually build the product set. Time-consuming for sales, a bottleneck for customers who needed to move fast on a tender. Brainform AI solved this at scale. Their solution understands the full specification logic of our firestop range — substrate, penetrant, service type, fire class, installation method — and assembles the complete, compliant product set for the customer in one guided interaction. AOV increased significantly; account management team reclaimed hours; B2B customers under deadline pressure finally had a digital channel they could trust." ### Lift Agency (creative agency, named) — Anastasiya Gusentsova, Founder & CEO "Our biggest operational challenge was keeping teams connected to everything we already knew. Every founder we work with has years of content, brand strategy, interview materials, and positioning guidelines behind them — scattered across Drive folders, Notion pages, and people's heads. Brainform AI built us an internal search agent that connects all client workspaces, content archives, briefs, and call recordings. An editor can just ask: 'What narrative pillars did we establish for this client last year?' and get a precise, sourced answer in seconds. Onboarding time shortened dramatically. Teams stopped losing hours to internal search and redirected that focus back to creative work." ### Coffee appliances brand (under NDA) — Head of eCommerce "We focused the implementation on one category — coffee machines. Search conversion up 17%. AOV up 19%. Accessory attachment rate up 34%. Time-to-product cut nearly in half. The AI suggestions on product pages were the real surprise — customers were being shown the right descaler, the right milk system, the right capsule subscription at exactly the right moment. It stopped feeling like cross-sell and started feeling like service. Three weeks to go live, no heavy lifting from our side, strong ROI within the first quarter." --- ## How Brainform Compares Brainform is the only AI commerce platform that combines three things no competitor does together: (1) LLM intent reasoning that extracts implicit filters from natural-language queries, (2) a conversational AI shopping assistant grounded exclusively in the merchant's catalog, and (3) Agentic Commerce Layer distribution so AI agents outside the store (ChatGPT, Gemini, Perplexity) can find and recommend products. Most category rivals do one of these well, not all three. ### vs Algolia Algolia NeuralSearch is excellent vector-based product search — finds semantically similar products. But Algolia returns **products**, it does not **reason about intent**. A query like "gift for a 13-year-old girl" requires inferring age-group → size range → gender → category. Algolia without a matching catalog tag will return noise. Brainform's LLM extracts the implicit filters even when they are not attributes in the catalog. Algolia is also search-only — no conversational assistant, no Agentic Commerce distribution. ### vs Constructor Constructor is the closest technical peer: transformer-based NLU, revenue-optimized ranking, Commerce Core platform. Both sit in the "LLM reasoning" tier. Constructor's Product Quiz is manual and authored per-store; Brainform's clarification and bundle detection are automatic and query-driven. Constructor does not ship an on-site AI assistant with voice or vertical-specific agents (fit, shade, room styling, skin analysis). ### vs Klevu / Searchspring Keyword + facets search. Works for exact queries ("red sneakers") but fails on intent ("something cozy for autumn"). Filters are limited to explicit catalog attributes — if size/age/fit is not tagged, the filter does not exist. Brainform's LLM layer synthesizes the missing filters from the query. Neither tool has a conversational shopping assistant or agentic distribution. ### vs Nosto / Bloomreach Nosto is a personalization + recommendation platform, not search/discovery. Bloomreach is enterprise commerce experience (Loomi AI, CDP) — great for segmentation and Pathways, but single-contract licenses run into six figures. Neither ships a modern conversational shopping assistant or connects the catalog to ChatGPT/Gemini/Perplexity. ### vs Alhena / Rep AI / Zipchat / Tidio (AI chat assistants) Chat-first tools. Alhena is closest in ambition — vertical AI agents (fit, shade, room), hallucination-free, Shopify-focused. Differences from Brainform: (a) Alhena runs skin analysis from a single **selfie**; Brainform runs real-time **video** skin analysis (production at Estée Lauder). (b) Alhena is Shopify-only; Brainform ships enterprise integrations beyond Shopify (Hilti B2B, custom catalogs, CSV/API). (c) Alhena does on-site chat only; Brainform's Agentic Commerce Layer also makes products discoverable in ChatGPT/Gemini/Perplexity. Rep AI / Zipchat / Tidio focus on cart rescue, WhatsApp recovery, and general support — not primary discovery or multimodal consultation. ### Unique to Brainform Not shipped by any direct competitor at comparable depth: - Real-time **video** skin analysis (vs Alhena's selfie-only) - **Voice AI** consultation (production at Estée Lauder) - Enterprise **RAG from PDFs and instructions** — multi-provider OCR + semantic retrieval (used for Hilti-style B2B where products are configurations, not catalog entries) - **Intelligent filter relaxation** — 5-step progressive loosening when results are sparse - **Clarification system** — auto-detects ambiguous queries, asks up to 3 clarifying questions at discovery time - **Bundle detection with category balancing** — "I'm new to gardening in zone 6" → assembles a correctly proportioned starter kit --- ## Contact - Website: https://brainform.ai - LinkedIn: https://www.linkedin.com/company/brainform-ai/ - Demo request: https://brainform.ai/#request-demo - Email: hello@brainform.ai --- ## Last Updated 2026-06-29